While I cant claim to be intimately familiar with B.o.B (aka Bobby Ray)’s brand of music I’m guessing that in the world of pre pubescent ringtone gorged console kids this guys sits on a pedestal of some note. The Guardian are already proclaiming he will be huge but then saying that The Guardian music critics will drop to their knees, unzip the fly and form a vacuum with..ooh well pretty much anyone with a record contract such is their ‘scattershot’ approach to music reviewing (Hey! someone’s got to get big…right?).
In this instance, its not particularly B.o.B who gives me a problem (with his new single ‘Magic’ which is out on November 8th) its the pallid wishy washy guest vocalist Rivers Cuomo from Weezer who really gets on my tits. He’s fucking forty but he whines like a fat emo teenager with more cutting ‘stripes’ on his arms than Tony the bloody tiger. I mean really…just stop.
As for B.o.B’s input into proceedings. Its not bad, reasonable delivery that is undeniably for the kids. It will doubtlessly blow through the charts like tumbleweed racing back and forth through an abandoned town somewhere in the Old West.
If you’re thirteen, great. If you’re not. Leave it.
